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Overlanding on the Rise: 12M Americans in 2025, New Camper Models Unveiled

28.04.2026 21:08 1 min 3 sources
Outside ENG + 2 more
Overlanding on the Rise: 12M Americans in 2025, New Camper Models Unveiled
© Homecrux

In 2025, 12 million Americans engaged in overlanding, up 4 million from 2024. The market responds with new models: the Invader Viator off-road camper trailer at $33,000 and the luxury Noovo Next camper on a Mercedes-Benz Sprinter chassis at $232,750.

Overlanding — traveling in prepared off-road vehicles with rooftop tents, often in remote areas without connectivity or infrastructure — is rapidly gaining popularity. In 2025, 12 million Americans participated in overlanding, 4 million more than in 2024. Key differences from vanlife include a focus on self-sufficiency, off-road capability, and extended stays in wilderness rather than aesthetics.

New Models

Invader Off-Road Campers has launched the Viator camper trailer. The 5.5-meter, 1250 kg prototype features an automatic pop-up roof, a double bed, a separate bathroom with shower, and an external kitchen module. Launch price is $33,000.

Noovo has unveiled the Next camper on a Mercedes-Benz Sprinter 4x4 chassis. It includes a king-size bed, a full bathroom, a kitchen, and an autonomous power system. Production starts spring 2026; starting price is $232,750.

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Story sources

Forget Vanlife: Why Overlanding Is on the Rise

26.04.2026 Outside ENG

Invader Viator Off-Road Camper Trailer with Queen Bed and En-Suite Bathroom

31.03.2026 Homecrux ENG

New Luxury Noovo Next Campervan with All-Wheel Drive

02.03.2026 Gear Patrol ENG

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Updated: 27.04.2026

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ZAR25.90 · €1.34/l

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