New Zealand-based Tourism Holdings Ltd (THL) dominates the RV and campervan rental market. Sources diverge on fleet size: from 20,000 to over 40,000 units. It operates brands Britz, Maui and Apollo in Oceania, North America and Europe, generating over 80% of revenue from rentals.
Shares of New Zealand's Tourism Holdings Ltd (THL, code NZHELE0001S9) are drawing investor attention amid the tourism recovery. The company is a global leader in RV and campervan rental, but precise fleet figures vary by source.
Fleet size and markets
According to one source, THL manages a fleet of over 40,000 vehicles, dominating Oceania and North America and earning revenue from franchises in Europe. Another source reports over 20,000 units in Australia, New Zealand and the United States. The discrepancy may stem from different counting methods or publication dates. The company operates under brands Britz, Maui and Apollo.
Business model and resilience
Rental accounts for more than 80% of THL's revenue. Its model focuses on flexible outdoor holidays, distinguishing it from traditional tourism stocks (airlines, hotels). Analysts note resilience to economic cycles but highlight dependence on tourism demand, as well as risks from rising fuel costs and competition.
Investment outlook
THL is seen as a vehicle for investing in tourism recovery. Experts believe RV rental demand could drive sustained growth, but investors should weigh the conflicting data on the company's scale.