RV Rental Market 2026: Prices Rise, Demand Grows

The industry-wide marketing campaign Go RVing released its annual report on April 21. In 2025, the campaign launched the 'Just Beyond Your Door' program, hosted 15 events with 70,000 attendees, and published an RV owner demographic profile.

The Outdoorsy platform enables the rental of RVs for self-driving or with delivery and setup on-site. The service is available in over 4800 cities, offers 24/7 roadside assistance, and insurance coverage. App-based rental is presented as an alternative to ownership, given that many RVs in North America sit unused for most of the year.

The Go RV Rentals platform has published a report on RV rental prices in the US and Canada as of March 2026. The average rental cost in the US is $198 per night, up 8.1% year-over-year; in Canada, it is CAD 196, a 3.7% increase. The most expensive US metro areas for rentals are Houston, Los Angeles, and Atlanta.

The Go RV Rentals platform has released its 2026 RV Rental Price Index report. As of March 2026, the average cost to rent an RV in the United States is $198 per night, an 8.1% year-over-year increase. In Canada, the average price reached CAD 196 per night, reflecting a 3.7% increase. The report also includes data by vehicle type and major metro areas.

RVShare reports increased interest in recreational vehicle rentals despite high fuel prices. The company states that a typical 300-mile trip costs only about $30 more due to gas price spikes. No special license is required to rent a standard motorhome, and insurance is handled during booking. The company is preparing for increased demand during the World Cup in the San Francisco Bay Area.

The Go RVing association reported on its 2025 marketing campaign results. The "Just Beyond Your Door" campaign and experiential events featuring RVs engaged over 70,000 individuals. Data indicates the median owner age has dropped to 49, and 16.9 million households intend to purchase an RV within the next five years.